Two worlds collide with Olaplex Purple Shampoo. No need to choose between toning and repair. Your hair is now protected from damage while maintaining the cool-toned blonde you love. This is Olaplex No 4P Blonde Enhancer Toning Shampoo.

Contains the shame patented active ingredients you expect from Olaplex that seeks out the broken bonds in the hair, from chemical, thermal or mechanical damage and repairs them. Your hair will be restored to its former glory but now with the addition of a purple toner to help keep away warm tone hues from your hair.

• Highly concentrated purple shampoo
• Tones, and repairs
• Keeps hair hydrated from roots to ends
• Sulphate-free formula
• Neutralize brassiness and boost brightness after one use
• For all blonde, lightened, and grey hair.

Infused with patented OLAPLEX's Bond Building Technology, this customisable toning shampoo strengthens, softens, and neutralises unwanted yellow tones for brighter, more manageable hair. By combining a high concentration of pigment, with the brand's patented technology and conditioning benefits, this just became your new go-to purple shampoo. Use after and follow with the

How To Use